market research report

Insight into the $6.5 Billion Global Industrial Microbiology Market

Posted in: Blog, Food Safety, Market Insights, Pharma & PCP, Press Releases by Bob Ferguson | Comments Off on Insight into the $6.5 Billion Global Industrial Microbiology Market Wednesday, November 5, 2014

New research from Strategic Consulting, Inc. details microbiology testing conducted by companies around the world to ensure the quality and safety of products in the food, beverage, pharmaceutical and personal care markets, and in environmental water and industrial processes.

Strategic Consulting, Inc., the leading information resource for industrial diagnostics companies, has published a comprehensive new market report on microbiology testing in the global industrial market. “Industrial Microbiology Market Review, Fourth Edition: Global Review of Microbiology Testing in the Industrial Market” (IMMR—4) tracks and compares past, current and future (projected) microbiology test volumes, market values and test methods for six sectors of the industrial market (Food, Beverage, Pharmaceutical, Personal Care Products, Environmental Water and Industrial Processes) in North America, Europe, Asia and the rest of the world (ROW).

industrial microbiology, market research, safety, quality

The industrial microbiology market is large and growing, the second largest diagnostics market after clinical diagnostics in test volume and market value. More than 90,000 industrial plants worldwide conduct close to 2 billion tests each year, which represents a market value of $6.5 billion. Because the demand for consumer products is growing as the world’s population grows, increases in product quality and safety testing appear to continue undaunted by current worldwide economic problems.

The global industrial market is complex, however, with varying testing requirements and regulations resulting in variations in growth across market sectors and geographies. According to Tom Weschler, president of Strategic Consulting, the rate of growth in the broader market is slowing when compared to previous years. “Numerous drivers for industrial testing, such as public and regulatory concern about product safety, continue to offer pockets of opportunity, but not in all areas. One example is rapid microbiology methods, which have seen significant adoption in certain sectors and geographies, and little or no uptake in others,” Weschler said.

Numerous drivers for industrial testing, such as public and regulatory concern about product safety, continue to offer pockets of opportunity, but not in all areas.

Industrial Microbiology Market Review (IMMR-4) provides detailed analysis and insights into the complexities of this market, including:

  • Past, current and projected test volumes and market values, with breakdowns by market sector, geographic regions, test methods and organisms tested.
  • In-depth views of the six market sectors, including market trends and drivers within each sector.
  • Test methods and technologies, from “traditional” to newer, rapid methods such as immunoassay and molecular methods.
  • Organisms of interest in “routine” microbiology testing including TVO, Coliform/E. coli and Yeast/Mold, as well as testing for specific pathogens.
  • Detailed business reviews, including profiles of 20 leading diagnostic companies such as bioMérieux, Neogen and Merck Millipore.

For many diagnostic companies, industrial microbiology is one piece of a larger diagnostics portfolio. As a result, market metrics can be difficult to ascertain. IMMR-4 fills this gap, and provides more than 200 pages of detailed discussion and 150 charts and diagrams. Importantly, these data and insights are based on extensive primary research into all aspects of the industrial microbiology market, including:

  • Detailed interviews with 650 production plants conducted in 23 countries in North America, Europe and Asia/ROW
  • 200 interviews in six countries of Asia (China, India, Vietnam, Indonesia, Singapore and Thailand)
  • Discussions with key opinion leaders, regulators and senior management at contract testing labs and diagnostic companies.

IMMR-4 offers five additional appendices with further detail on Organisms and Methods, the Food, Pharmaceutical and Personal Care Product sectors, and a completely new Review of Microbial Identification practices and technologies in the industrial market.

For more information about “Industrial Microbiology Market Review, Fourth Edition: Global Review of Microbiology Testing in the Industrial Market” (IMMR—4) download a prospectus or contact Strategic Consulting.

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2 Billion Industrial Microbiology Tests Conducted for Product Quality and Safety Worldwide

Posted in: Food Safety, Market Insights, Pharma & PCP, Press Releases by Bob Ferguson | Comments Off on 2 Billion Industrial Microbiology Tests Conducted for Product Quality and Safety Worldwide Thursday, August 28, 2014

New market research from Strategic Consulting, Inc. reports on the industrial microbiology testing conducted by companies worldwide to ensure safe and wholesome products that meet label claims.

“Industrial Microbiology Market Review, Fourth Edition” is based on primary research with more than 650 production facilities in 23 countries in North America, Europe and Asia, including China and India.

Woodstock, Vt. — A new market research report detailing industrial microbiology testing around the world is available from Strategic Consulting, Inc., the leading information resource for industrial diagnostics companies. “Industrial Microbiology Market Review, Fourth Edition: Global Review of Microbiology Testing in the Industrial Market” (IMMR—4) tracks and compares microbiology test volumes, market values and methods used in in North America, Europe and Asia, and forecasts future volumes and market values through to 2019.

According to IMMR—4, industrial microbiology test volume will reach 2 billion tests in 2014, an increase of 500 million tests per year since last surveyed in 2008.

IMMR—4 is based on primary research with the quality assurance managers of production facilities in the food, beverage, pharmaceutical, personal care products / cosmetics (including nutraceuticals), environmental water, and industrial processes sectors. Strategic Consulting conducted more than 650 detailed interviews in 23 countries around the world. Close to one-third of the interviews were conducted in six countries of Asia (China, India, Indonesia, Thailand, Singapore and Vietnam) due to the region’s economic importance, in both production and consumption, in the industrial market sectors.

Close to 1/3 of the interviews were conducted in Asia due to the region’s economic importance in the industrial market sectors.

IMMR—4 details testing practices and methods used by geographic regions (North America, Europe and Asia/ROW-Rest of the World) for each business sector. Differences in the test method used, the organisms tested, and the frequency of testing is reviewed.

Rapid Micro Methods Taking Market Share

industrial microbiology, test volume, IMMR-4, rapid micro methods

According to Tom Weschler, president of Strategic Consulting and lead author of IMMR—4, newer, rapid microbiological methods (RMMs) are growing and taking market share in the industrial market. “Rapid micro methods will account for more than 50% of test volume growth in 2014,” Weschler said. Adoption of RMMs varies by business sector and geographic region, however, in some cases significantly, Weschler added. For example, in China use of rapid micro methods in the food sector is minimal, while the use of RMMs in the personal care products and pharmaceutical sectors is more prevalent.

Industrial Microbiology Market Review, Fourth Edition includes a thorough review of the pharmaceutical and personal care product sectors, and new coverage of microbiology testing in the fast growing nutraceuticals market.

Rapid micro methods will account for more than 50% of test volume growth in 2014.

IMMR—4 offers a detailed business review of the leading diagnostic companies serving the industrial market, including revenues, sectors covered and products/technologies offered. “While there are no dominant competitors that cross all business sectors, leading companies are emerging in certain areas,” Weschler said. In addition, IMMR—4 profiles 20 competitors in the industrial market including bioMerieux, Merck Millipore, DuPont, 3M, Bio-Rad and Neogen.

IMMR—4 is based on detailed interviews conducted by Strategic Consulting and integrated into its database of industrial microbiology diagnostics trends and practices, which has been published in 19 market research reports over the last 18 years. Delivering both extensive new data and a detailed historical perspective, Strategic Consulting market research reports are widely accepted by leading diagnostic manufacturers and investors as highly credible analyses of the industry.

For more information about “Industrial Microbiology Market Review, Fourth Edition: Global Review of Microbiology Testing in the Industrial Market” (IMMR—4), contact Strategic Consulting.

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Pathogen Diagnostic Platforms and the Jam Study

Posted in: Blog, Food Safety, Market Insights by Bob Ferguson | Comments Off on Pathogen Diagnostic Platforms and the Jam Study Thursday, August 14, 2014

The explosion in the number of food safety pathogen diagnostic systems is confusing the customer and hindering change.

What a great IAFP (International Association for Food Protection) Annual Meeting last week in Indianapolis! It was bigger and better than ever.

A couple of things made a huge impression on me:

There were more than 25 pathogen diagnostic platforms on the exhibit floor.

While not an official accounting, someone who was counting as they walked the floor told me they quit at 30. This represents a dramatic increase from even five to ten years ago. Maybe all of these companies are reading SCI’s market reports extolling the size and growth of the pathogen testing market.

pathogen diagnostic, food safety testing

Too many choices and too much risk are hindering change.

On the IAFP exhibit floor, I had a conversation with a long time contact who is director of quality at a national food company. We talked about the proliferation of pathogen diagnostic choices and how it is inhibiting rather than fostering change. He sees no significant benefit in switching from his current platform, which not only works well but is well established in his plants. Changing to save $.50 or trim a few hours of production time is not worth it to him.

He was frank in admitting that he is afraid of the risks involved in change, and overwhelmed by the choices. In essence, he said: Who knows, in six months something newer and better might come along and I will have wasted time, effort and money in switching. Plus my boss will be upset with the money spent on the instrument.

Has the pathogen testing market become like the 24-flavor jam table?

There is a classic study on choice known as the jam study. In 2000, Sheena Iyengar and Mark Lepper published “When Choice is Demotivating: Can One Desire Too Much of a Good Thing?” which examined the consequences of having limited versus extensive choices. The research involved a field experiment in an upscale grocery store in which customers encountered either a table with a limited choice of six Wilkin & Sons jams or a table with an extensive choice of 24 jams from the same company. Everyone who approached the display table was invited to taste as many jams as they liked, and was given a $1 off coupon to purchase a Wilkin & Sons jam.

The key finding was that the 24-flavor table attracted more attention yet it resulted in fewer buyers: Just 3% of people who stopped at the 24-flavor table went on to buy jam, while 30% of shoppers who visited the 6-flavor table left the store with jam in hand. And while it seems logical that people who had more options would sample more flavors, that was not the case. People able to sample from 24 jams tasted an average of 1.50, while those who could chose from six sampled an average of 1.38 jams.

Has the pathogen testing market become like the 24-flavor jam table? Are there just too many choices without significant differentiation, and is that causing hesitation to change?

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Microbiology Testing for Food Safety Differs Around the World

Posted in: Blog, Food Safety, Market Insights, Press Releases by Bob Ferguson | Comments Off on Microbiology Testing for Food Safety Differs Around the World Tuesday, May 27, 2014

Given the increased globalization of the food supply, Strategic Consulting, Inc. investigated food microbiology testing practices in food plants around the world to document similarities and differences in food safety testing. The findings were presented last week at the American Society for Microbiology General Meeting in Boston.

Food safety is a concern worldwide, and one that is growing in visibility for the public, food companies and regulators. Food recalls are frequent, and regulations to help address food safety do not always meet expectations. Consumer concern grows along with the increasing recalls and resulting media coverage. Food producers continue to make sizable investments in food safety improvements but still remain at risk, and food service and retail companies continue to increase requirements of food producers. These issues are exacerbated as the global sourcing of the food we eat increases.

Strategic Consulting, Inc. (SCI) investigated global food microbiology testing to better understand variations in food safety testing practices across the globe. A summary of SCI findings were presented in a poster delivered last week at the American Society for Microbiology General Meeting in Boston. A detailed report on the findings entitled “Food Micro, Eighth Edition: Microbiology Testing in the Global Food Industry (Food Micro—8)” also is available from Strategic Consulting.

Download SCI’s research poster on global food micro testing.

The specific areas investigated were:

  • Food microbiology test volume
  • Routine versus pathogen testing
  • Points in the production process where food microbiology samples are collected
  • Microbiology methods used for test methods

Similarities in Food Safety Testing Around the World

Overall, food microbiology testing is high and growing all around the globe. Food microbiology test volumes are similar in North America (NA), Europe (EU) and Asia. The populations of these regions are quite different, however, and the ratio of tests/population varies, from highest in North America to lowest in Asia.

microbiology testing, food safety, world

Food microbiology testing is divided between routine microbiology, which tests for indicators of contamination in food plants and finished products, and pathogen testing, which looks for specific pathogenic organisms known to cause foodborne illness. The split between routine and pathogen testing is similar in all regions. In North America routine microbiology accounts for 76% of test volume, and in the EU and Asia it accounts for 81% and 72% of test volume respectively. The testing by organism for both routine and pathogen tests also is generally similar around the world.

Greatest Differences Are in Sample Collection and Test Methods

SCI research found that where food safety samples are collected is one of the major areas of difference around the world, and food plants in Asia differ most from those in other regions. In-process/environmental testing accounts for just 9% of total test volume in Asian food plants, while worldwide 25% of test samples are collected in process and in the production environment. Other regions collect more in-process/environmental samples to support proactive HACCP programs among other reasons. In all regions, testing of end-products accounts for 44% to 59% of test volume.

For pathogen tests, food plants in North America collect just 8% of samples from raw materials, and in-process/environmental sampling is much more prevalent at 44% of samples. In contrast, 8% of pathogen samples are collected from in-process/ environmental sources in food plants in Asia.

There are also major differences in the microbiological methods used for analysis of food safety tests. For routine testing, NA uses more easy-to-use “convenience methods” (e.g. PetrifilmTM), which account for 52% of all routine testing. The EU uses more traditional, culture-based methods, which make up 63% of routine test analysis. Pathogen testing in NA also is highly oriented toward rapid methods, with 94% of test analysis conducted with molecular and antibody-based methods. The EU still relies heavily on traditional or convenience culture methods for pathogen tests, with 61% of tests analyzed using them. Asia relies most heavily on traditional methods, for both routine and pathogen testing, of all the regions studied.

Food Micro—8 is based on 450 detailed interviews conducted in 19 countries by Strategic Consulting, Inc. SCI has researched and integrated data on food microbiology diagnostics trends and practices over the last 15 years, and published the data in eight market research reports. Delivering both extensive new data and a detailed historical perspective, Strategic Consulting market research reports are widely accepted by leading diagnostic manufacturers and investors as highly credible analyses of the industry.

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Global Food Contract Testing Lab Revenues Exceed $3 Billion in 2013

Posted in: Blog, Market Insights, Press Releases by Bob Ferguson | Comments Off on Global Food Contract Testing Lab Revenues Exceed $3 Billion in 2013 Thursday, October 31, 2013

Strategic Consulting is pleased to announce our first report reviewing the test volumes, revenues and trends for quality and safety testing services conducted by third party laboratories for food producers around the world.

For some time now, Strategic Consulting has been following the increasing trend at food production companies around the world to send food quality and safety testing to third party contract testing laboratories. This year in fact, total revenues for food contract test labs are estimated to reach $3.05 billion, up from $1.95 billion just five years ago, at a healthy compound annual growth rate (CAGR) of 9.4% worldwide.

contract testing lab, food safety testing, Food Contract Lab Report

read more…

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Food Microbiology Market Increases 40% in 5 Years to Reach $2.9 Billion in 2013

Posted in: Blog, Food Safety, Market Insights by Bob Ferguson | Comments Off on Food Microbiology Market Increases 40% in 5 Years to Reach $2.9 Billion in 2013 Thursday, July 25, 2013

The food microbiology testing market is healthy and robust, driven by an increasingly global food supply and focus on safe food. Strategic Consulting, Inc. projects the market value of food microbiology testing worldwide to reach $2.9 billion in 2013—an increase of 40%, or $832 million, in the past five years.

A new publication from Strategic Consulting, Inc., Food Micro, Eighth Edition: Microbiology Testing in the Global Food Industry puts the 2013 market value of worldwide microbiology testing for food safety at $2.9 billion. The market value for food micro testing has increased 40%, or $832 million, in the past five years.

In total, the global food industry will conduct 966.5 million microbiology tests this year to ensure the safety of food products and detect dangerous pathogens in food. read more…

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Many “Niches” in the Global Food Microbiology Testing Market

Posted in: Blog, Food Safety, Market Insights by Bob Ferguson | Comments Off on Many “Niches” in the Global Food Microbiology Testing Market Tuesday, June 11, 2013

Due out this month, Food Micro, Eighth Edition: Microbiology Testing in the Global Food Industry (Food Micro-8) explores differences in testing by region, food segment, organisms and company structures.

Microbiology testing by food companies around the world is on the rise. Increases are occurring in all geographic regions and across all food segments. The total volume of food microbiology testing worldwide is approaching 1 billion tests annually—an increase of about 125% since 1998.
Routine and Pathogen Food Microbiology Tests Worldwide

Numerous factors are driving the increase in food microbiology testing: read more…

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Food Safety Testing Market in Europe to Top $1 Billion in Five Years

Posted in: Blog, Food Safety, Market Insights, Press Releases by Bob Ferguson | Comments Off on Food Safety Testing Market in Europe to Top $1 Billion in Five Years Thursday, February 9, 2012

According to Food Micro—6, a new market research report from Strategic Consulting, Inc., food safety microbiology testing in the EU will reach close to 350 million tests in 2016, at which point the market should top $1 billion in value.

Woodstock, VT February 9, 2012 — Europe is a substantial market for food microbiology testing. With a population of over 500 million, the 27 countries of the European Union (EU) conducted an estimated 275 million food safety microbiology tests in 2011, according to Food Micro, Sixth Edition: Food Microbiology Testing in Europe (Food Micro—6), a new market report from Strategic Consulting, Inc. In comparison, there were 213 million such tests conducted in the US in 2010.

EU Food Safety Test Volume 2005 - 2011

EU Food Safety Test Volume 2005 – 2011

Food Micro—6 is the first definitive report to focus exclusively on the European food microbiology testing market, and reviews the methods, technologies, companies, regulations and trends shaping food safety testing in Europe.

According to Tom Weschler, president of Strategic Consulting and lead author of Food Micro-6, “Food safety microbiology testing in the EU will approach 350 million total tests in 2016, at which point the market should top $1 billion in value.” Given these numbers and other factors, the European food safety testing market must be examined and understood, Weschler says. “A resurgence in public awareness in the wake of the 2011 E. coli outbreak in Germany, and the continued focus of the European Food Safety Authority on EU-wide systems, could drive test volumes even higher.”

A resurgence in public awareness in the wake of the 2011 E. coli outbreak in Germany, and the continued focus of the European Food Safety Authority on EU-wide systems, could drive test volumes even higher.

In preparing this new and comprehensive review of the European food microbiology testing market, Strategic Consulting (SCI) conducted more than 175 detailed interviews in 11 European countries accounting for 77% of all agricultural/food value-added in the European Union. Because of this primary research with food-processing plants throughout Europe, Food Micro—6 is able to offer new, detailed data on European food safety testing such as test volumes, methods used for routine and pathogen testing, and costs per test performed. Differences in testing practices are analyzed for the meat, dairy, fruits/vegetables, and processed food segments. Variations within countries are outlined, and expected changes in future testing practices are discussed.

“Routine” microbiology tests used in the food processing industry in Europe to indicate the presence of microorganisms in the plant or food product include total bacteria, E. coli, Staphylococcus, yeast and molds. In 2011, these routine tests numbered 225.4 million. The balance of food microbiology tests in Europe were 49.9 million “pathogen” tests, which look for specific microbes such as Salmonella, Listeria, L. mono, Campylobacter, and E. coli O157.

Food Micro—6 also profiles the leading diagnostic companies competing in the food safety testing market including a discussion of new technologies and market strategies. Food Micro—6 includes company profiles for Becton-Dickinson, BioControl, bioMérieux, Bio-Rad, BIOTECON, DuPont Qualicon, Foss A/S, Idaho Technology, Life Technologies (ABI), Merck Millipore, 3M, Neogen, Pall Corporation, QIAGEN, Roka Bioscience, R-Biopharm, SDIX and Thermo Fisher.

Food Micro—6 is a companion report to Food Micro, Fifth Edition: Microbiology Testing in the U.S. Food Industry (Food Micro—5), published by SCI in 2011, which reviews the current practices and changes impacting food safety testing at 9,350 U.S. food processing plants.

Strategic Consulting has published six reports to date reviewing quality and safety testing in the food industry. The food sector represents almost 50% of the total industrial microbiology testing market, and is more than double the size of any other industrial segment including pharmaceutical, personal care products, beverage, environmental, and industrial processes. SCI market research reports are widely accepted by leading diagnostic manufacturers and investors as highly credible analyses of the industry.

For more information about Food Micro, Sixth Edition: Food Microbiology Testing in Europe, call Strategic Consulting’s U.S. office at 802-457-9933.

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Strategic Consulting, Inc. (SCI) provides market reports and business consulting for industrial diagnostics companies delivering microbiology-based products for quality and safety testing in food, beverages, pharmaceuticals, personal care products, environmental water, and industrial-process water. With more than 75 combined years of international management in the industrial marketplace, SCI’s principals have proven success in working with venture capital backed start-ups, publicly traded companies, technology acquisitions, and transformation of underachieving companies. For more information on Strategic Consulting, Inc. and its current market reports, visit www.strategic-consult.com or call 802-457-9933. Follow SCI president and industry expert, Tom Weschler, on LinkedIn or Twitter @tomweschler.

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New Report on Food Safety Microbiology Testing in Europe Published

Posted in: Blog, Food Safety, In the News by Bob Ferguson | Comments Off on New Report on Food Safety Microbiology Testing in Europe Published Tuesday, February 7, 2012

Strategic Consulting is pleased to announce the publication of our 15th market research report, Food Micro, Sixth Edition: Food Microbiology Testing in Europe (Food Micro—6).

Food Micro—6 is the first definitive report to focus exclusively on the European food microbiology testing market, and reviews the methods, technologies, companies, regulations and trends shaping food safety testing in Europe.

In preparing this new report, Strategic Consulting (SCI) conducted more than 175 detailed interviews in 11 European countries accounting for 77% of all agricultural/food value-added in the European Union. Because of this primary research with European food-processing plants, Food Micro—6 is able to offer new, detailed data on European food safety testing including:

  • Test volumes
  • Market value
  • Methods used for routine and pathogen testing
  • Costs per test performed
  • Testing practices by segment for meat, dairy, fruits/vegetables, and processed food
  • Variations by country
  • Expected changes in future testing practices

Strategic Consulting has published six reports to date reviewing quality and safety testing in the food industry. The food sector represents almost 50% of the total industrial microbiology testing market, and is more than double the size of any other industrial segment including pharmaceutical, personal care products, beverage, environmental, and industrial processes.

For more information about Food Micro, Sixth Edition: Food Microbiology Testing in Europe, download a prospectus, email info@strategic-consult.com, or call Strategic Consulting’s U.S. office at 802-457-9933.

 

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European Food Safety Testing Market Poised for Change

Posted in: Blog, Food Safety, Market Insights, Press Releases by Bob Ferguson | Comments Off on European Food Safety Testing Market Poised for Change Monday, December 12, 2011

Growing public concern could foster significant change in European food safety systems, and increased regulations and testing volumes should follow suit, according to Food Micro—6: Food Microbiology Testing in Europe, a new market report from Strategic Consulting, Inc.

 

Woodstock, VT December 12, 2011 — Europe is a substantial market for food safety microbiology testing. The population of the 27 countries of the European Union is 500 million, nearly 60% greater than the US population. Altogether, EU countries performed an estimated 275 million food micro tests in 2011. In comparison, there were 213 million such tests conducted in the US in 2010.

Food Micro, Sixth Edition: Food Microbiology Testing in Europe from Strategic Consulting, Inc. (SCI) is the first definitive report focusing exclusively on the European food safety microbiology testing market. Food Micro—6 reviews the important markets, methods, technologies and trends shaping food safety testing in Europe.

In addition to size, the European food safety testing market differs from the US market in areas such as methods used, organisms tested, and current and pending regulations. As a result, says Thomas Weschler, president of SCI and lead author of Food Micro—6, “Europe must be examined and understood as a separate entity as it relates to food microbiology testing, and not simply thought of and treated as ‘like the US.’”

“Europe must be examined and understood as a separate entity as it relates to food microbiology testing, and not simply thought of and treated as ‘like the US.’”

A strong global link between the European and US food markets remains however, Weschler says. Key global food companies such as Nestle and Kraft have a significant presence in both geographies. European consumers, like their American counterparts, want access to all types of food year-round and as a result draw increasingly from a global food supply.

At the same time, there is a growing public awareness of food safety issues, with the recent E. coli outbreak in Germany only one of the incidents heightening concern about contaminants in the food supply. “Growing public concern about food safety could ramp up change in Europe, and increased regulations and testing volumes should follow suit,” Weschler says.

In preparing this new and comprehensive review of the European food microbiology testing market, Strategic Consulting (SCI) conducted more than 175 detailed interviews in 11 European countries representing more than 75% of all food production in the EU. Through this primary research at food-processing plants throughout Europe, Food Micro—6 offers new data on European food safety testing practices including overall test volume, cost per test, and methods used for routine and pathogen testing. Differences in testing practices within food segments and countries also are detailed, and expected changes in future testing practices are discussed.

Like all SCI publications, Food Micro—6 is based on new, primary research and industry-specific expertise and analysis. Food Micro—6 incorporates:

• Lengthy interviews with food processing plants in the meat, dairy, fruit/vegetable, and processed food segments in 11 European countries representing more than 75% of the total food production in the EU.

• A discussion of key drivers for food microbiology testing, and a country-by-country comparison of total testing, organisms tested, and methods used.

• Test volumes, methods, and products used for routine, environmental and pathogen tests for TVO, Coliform, Yeast/Mold, ATP, Staphylococcus, Salmonella, Listeria, L. mono, E. coli O157, and Campylobacter.

• Forecasts for the state of the market in 2016 including routine, pathogen and overall test volumes and market values.

• Insights from Strategic Consulting’s principals honed over more than 75 combined years in the worldwide industrial diagnostics marketplace.

Strategic Consulting’s long tenure in the industrial diagnostics industry includes the publication of 14 research reports addressing critical market topics over the last 15 years. Strategic Consulting market research reports are widely accepted by leading diagnostic manufacturers and investors as highly credible analyses of the industry.

Food Micro—6 will publish in January 2012 but orders placed before January 16, 2012 can receive a pre-publication savings of $500 off the report price.

For more information on Food Micro—6, request a prospectus, email info@strategic-consult.com, or call (802) 457-9933.

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Strategic Consulting, Inc. (SCI) provides market reports and business consulting for industrial diagnostics companies delivering microbiology-based products for quality and safety testing in food, beverages, pharmaceuticals, personal care products, environmental water, and industrial-process water. For more information on Strategic Consulting, Inc. and its current market reports, visit www.strategic-consult.com or call 802-457-9933. Follow SCI president and industry expert, Thomas R. Weschler, on LinkedIn or Twitter @tomweschler.

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