International strategy formulation and implementation
A supplier of laboratory and industrial FDA-grade disposable plastics sought a more productive distribution strategy to improve low market penetration and gross margins in Europe. Strategic Consulting recommended they change from using distributors in that market to direct sales with a streamlined supply chain. Now in progress, this medium-to-long term plan will move to European manufacturing to take advantage of government subsidies and financial support.
Strategic planning and business development
A microbiological media company wanted to expand distribution channels in its existing markets and develop strategic partners in new markets for its proprietary packaging technology. Strategic Consulting provided sales/marketing management and developed a strategic plan. We then identified and negotiated strategic partner licensing and OEM/private-labeling in the US and distribution agreements in South Africa, Korea, Europe, and Japan.
Market research and assessment
A private European diagnostic company was evaluating opportunities for its technology in a new market segment. Strategic Consulting conducted market research with end customers to detail their current testing practices and evaluate receptiveness to our client’s new technology. In addition, overall market size was determined and the client’s potential competitive share and penetration projected.
Customer satisfaction and strategy assessment
A leading diagnostic company sought increased market penetration for its products/technology. Strategic Consulting interviewed existing customers to assess their satisfaction. In addition, interviews were conducted with prospective customers who had decided to use competitors’ products. Based on these inputs, we recommended changes in strategy for distribution, R&D, and marketing plans.
Business strategy
A leading instrument company was considering entry into food diagnostics with its new technology. Strategic Consulting mentored the project team as it evaluated new product opportunities. We also assisted with market research, market potential assessment and a business model that generated a go/no-go recommendation for the company president.
Customer satisfaction and strategy assessment
A leading diagnostic company sought increased market penetration for its products/technology. Strategic Consulting interviewed existing customers to assess their satisfaction. In addition, interviews were conducted with prospective customers who had decided to use competitors’ products. Based on these inputs, we recommended changes in strategy for distribution, R&D, and marketing plans.
Market assessment
A food, biochemical and diagnostics company in Japan planned to launch its product/technology in the US. We assessed market and product opportunities, and reviewed competitive products and technologies. Strategic Consulting also identified and evaluated possible strategic partners to aid in US business development.
Business management
A Scandinavian chemical sensor company wanted to establish a US subsidiary. Clear understanding of the opportunities for their novel technology in the industrial market was essential. Strategic Consulting performed a market assessment, facilitated business strategy and market development plans, provided interim management services, and recruited the management and sales teams.
Management mentoring and recruitment
A life science diagnostics company wanted to enter the industrial diagnostic market. We assisted in their business planning process, mentored senior management, and provided key personnel recruiting services to aid in the establishment of a new division dedicated to industrial markets.
International strategy formulation and implementation
A supplier of laboratory and industrial FDA-grade disposable plastics sought a more productive distribution strategy to improve low market penetration and gross margins in Europe. Strategic Consulting recommended they change from using distributors in that market to direct sales with a streamlined supply chain. Now in progress, this medium-to-long term plan will move to European manufacturing to take advantage of government subsidies and financial support.
Business development
A Scandinavian start-up company had novel technology and the desire to enter the industrial diagnostics market. Strategic Consulting guided the company through development of its initial business plan, two rounds of equity financing, launch of its commercial products, and establishment of strategic distribution partnerships.
Market assessment and development
A food, biochemical, and diagnostics company in Japan planned to launch its product/technology in the US. We assessed market and product opportunities, and reviewed competitive products and technologies. Strategic Consulting also identified and evaluated possible strategic partners to aid in US business development.
Strategic planning and business development
A microbiological media company wanted to expand distribution channels in its existing markets and develop strategic partners in new markets for its proprietary packaging technology. Strategic Consulting provided sales/marketing management and developed a strategic plan. We then identified and negotiated strategic partner licensing and OEM/private-labeling in the US and distribution agreements in South Africa, Korea, Europe, and Japan.
