International strategy formulation and implementation
A supplier of laboratory and industrial FDA-grade disposable plastics sought a more productive distribution strategy to improve low market penetration and gross margins in Europe. Strategic Consulting recommended they change from using distributors in that market to direct sales with a streamlined supply chain. Now in progress, this medium-to-long term plan will move to European manufacturing to take advantage of government subsidies and financial support.
Strategic planning and business development
A microbiological media company wanted to expand distribution channels in its existing markets and develop strategic partners in new markets for its proprietary packaging technology. Strategic Consulting provided sales/marketing management and developed a strategic plan. We then identified and negotiated strategic partner licensing and OEM/private-labeling in the US and distribution agreements in South Africa, Korea, Europe, and Japan.