Market research and assessment

A private European diagnostic company was evaluating opportunities for its technology in a new market segment. Strategic Consulting conducted market research with end customers to detail their current testing practices and evaluate receptiveness to our client’s new technology. In addition, overall market size was determined and the client’s potential competitive share and penetration projected.

Customer satisfaction and strategy assessment

A leading diagnostic company sought increased market penetration for its products/technology. Strategic Consulting interviewed existing customers to assess their satisfaction. In addition, interviews were conducted with prospective customers who had decided to use competitors’ products. Based on these inputs, we recommended changes in strategy for distribution, R&D, and marketing plans.